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Any type of advertising outside of the customer purchase end point (POP) is called. In other words, environmental advertising is a special type of communication that is defined as a value in order to promote the social, economic and environmental benefits of products and services. Environmental advertising in marketing focuses on consumers who are on the streets, intercity roads, public places, public transport, waiting places, commercial places, sports places and…
The most basic method of environmental advertising in urban space has been to publish advertisements and install them on the doors and walls of alleys and streets. After a while, in parallel with the growth of cities, the responsible institutions took control of the city’s appearance and gradually identified certain spaces for installing advertisements and advertising posters. In the contemporary period, advertising companies gradually created huge structures for publishing advertisements. brought.